Brand Refresh & Local Search Domination for Specialty Dental Care
Revamped visual identity and optimized Google Business Profile to capture top local search rankings.
+140%
Local search discovery
#1
Map ranking for key dental terms
65+
Monthly appointment bookings
Understanding the bottleneck.
Low organic walk-ins and a clinical aesthetic that felt unapproachable to young families.
Execution that unlocks compounding returns.
Created a warm, approachable brand identity, educational reels demystifying procedures, and local SEO citations.
Project Overview
Apex Oral Health needed to modernize their community presence and drive steady patient appointments across two clinic branches.
The Challenge
Patients relied heavily on Google Maps and Instagram reviews, where competitors held higher visibility.
Our Approach
- Redesigned clinic stationery, signages, and social templates with warm, calming hues.
- Produced short doctor Q&A reels answering common patient anxieties.
- Systematized local Google Business Profile reviews and local schema markup.