High-Ticket Lead Pipeline for Premium Interior Architecture
Engineered a multi-step design questionnaire funnel that pre-qualified budget and property readiness.
84%
Lead qualification accuracy
3.2m
Average deal value in pipeline
<2min
Lead response turnaround
Understanding the bottleneck.
Sales designers wasted 15+ hours weekly speaking with unqualified leads who did not meet the minimum project investment.
Execution that unlocks compounding returns.
Built an interactive style quiz with strict budget qualification steps and automatic CRM calendar booking.
Project Overview
Vesta Living required an automated qualification system to ensure high-touch architectural consultations were booked exclusively with verified property owners.
The Challenge
Mass advertising was generating hundreds of casual price-check inquiries with low commercial intent.
Our Approach
- Designed a custom interactive portfolio experience showcasing completed villas.
- Built a 4-step qualifying questionnaire filtering by floor plan stage and budget.
- Connected automated calendar invites synced with design directors.