Retail & E-Commerce Digital Marketing & Performance Campaigns
Scaling D2C Sustainable Apparel Inquiries & Direct Sales
Restructured ad account architecture and revamped short-form video creatives to double return on ad spend.
4x
Average ROAS scaled
-42%
Reduction in CPA
18k+
New monthly customers reached
The Challenge
Understanding the bottleneck.
The brand struggled with soaring customer acquisition costs on Meta and stagnant organic social engagement.
Our Strategic Approach
Execution that unlocks compounding returns.
We deployed a full-funnel video strategy with authentic UGC hooks, tight audience exclusions, and automated WhatsApp order updates.
Project Overview
Aura Botanics partnered with Trinet IQ to transition away from scattershot boost-posts to a high-intent performance marketing engine.
The Challenge
Rising ad costs and generic imagery resulted in stagnant month-over-month growth and high bounce rates on product pages.
Our Approach
- Scripted 12 customer-problem focused vertical video reels.
- Built custom retargeting funnels focusing on high-intent cart abandoners.
- Implemented WhatsApp instant checkout reminders.